Creative director, filmmaker, consultant & mountain athlete.
I am fascinated by the craft of storytelling — how it can used as a means of shaping our perception of the world and our place within it.
Primarily focusing on human-centred stories expressed through a documentary format, my work often focuses on the intersection between people and place —aiming to communicate messages with depth and sensitivity.
My previous projects have focused on a variety of different themes: the outdoors, arts, gardening, design, regenerative agriculture and philosophy.
In 2025, I founded Serra, a documentary storytelling project, exploring new narratives for humanity through the themes of rural living, craftsmanship and philosophy.
Read more about my journey here.
Process
Conceptualisation
Each creative project is unique and deserves a personalised focus, tailored to specific needs and aims. With our conceptualisation meeting, I will ask questions that will clarify the vision for the project and the intended outcomes. We will discuss initial ideas, thoughts and directions — with the aim of distilling down this information into a clear project plan.
Creation
Once our plan is established, we will proceed with the creative process in whatever form that entails: shooting for a video or photography series, designing for a website, writing for a story. For longer-duration projects, consistent communication and structure will be given to keep you updated with the process.
Delivery
When the project is nearing completion, we will review the final edit together and make sure every detail is accounted for. The designs, colours, sounds, words and overall impression will be honed with precision to make sure it matches the concept, evoking emotion and a sense of inspiration for the intended audience.